Tag Archives: Look! Save a Life

Donate here for El Tour De Tucson – We Get By Giving

For El Tour De Tucson I am raising funds  for multiple charities. Links Below!

Some press clippings about the ride. http://tucson.com/sports/local/local-cyclist-damion-alexander-is-everywhere-including-saturday-s-el/article_54c2535d-7c88-5358-bcff-1aa019e68479.amp.html

My intent is not only to raise much needed funds, but also to introduce Tucson to all of the incredible beneficiaries who benefit from El Tour De Tucson. Below are links to my page and I’ll be adding videos and links about each charity.

When you raise funds for a charity you receive a free entry into El Tour. As I’m riding for multiple charities and get one entry from each charity , and I’ll be donating the entries to El Grupo Youth Cycling to give kids an opportunity to experience the largest ride we have here in the Old Pueblo.

As much as I’d appreciate a donation, I’d prefer you register to ride for one of the charities yourself.  A nice bonus for you is each charity has “goodies” they give back to those who ride and raise funds. Every one is different, but all include an entry into El Tour De Tucson and an event shirt. One charity, Uphill into the Wind, will even provide you with a bike to use in the event if you do not have one. Many have cycling jerseys or kits, some have professional coaches, and group rides.

Talking about group training rides. If you are looking for people your speed to spin around with, I put out a ride list and am happy to add you to the mail list if you send an email to Damion@damionalexander.com . Please put “ride list” in the comments.

I will be adding additional charities and links on this page as I register for each as well as adding blogs on bikepilgrim.com with more details of what each of these charities do in the region. If you want to donate to one of the other charities I have not registered for yet, let me know and it will be the next one I sign up for.

Arts Express The mission of Arts Express is to build character, strengthen community and celebrate culture through the power of the arts. Click here to DONATE to Arts Express

Tu Nidito is dedicated to the mission of creating a community of acceptance and understanding regarding children in grief. It is their vision that no child grieves alone. Click here to DONATE to Tu Nidito

ALS Arizona Chapter supports people living with ALS and their loved ones in Arizona through services and education .Our Mission is to discover treatments and a cure for ALS, and to serve, advocate for, and empower people affected by ALS to live their lives to the fullest. Click here to DONATE to ALS

Arizona Children is one of the oldest and largest statewide comprehensive child welfare and behavioral health not-for-profit agencies in Arizona.  In the comments mention “ The Damion Alexander Team”Click here to DONATE to Arizona Children

Beads of Courage provides innovative, arts-in-medicine supportive care programs for children coping with serious illness, their families and the health care providers who care for them. Click Here To Donate to Beads of Courage

BICAS Bicycle Inter-Community Art and Salvage For more than 28 years, BICAS has been serving the Tucson community and continues to introduce people of all walks of life to the joy, power and magic of cycling. Come join our great adventure for the greater good!  Click here to DONATE to BICAS 

El Grupo Youth Cycling is Empowering youth through cycling. In the Purpose of Donation Please put “The Damion Alexander Team Click here to DONATE to El Grupo Youth Cycling

Children’s Clinics provides a family centered, comprehensive medical home to meet the special needs of children and families. They also provide integrated, coordinated care, special events and resources that help families navigate the challenges of having a child with a complex illness. Click Here to Donate to Children’s Clinic  CLICK HERE for YouTube Video about Children’s Clinics   Same Video – But on Facebook

Alzheimer’s Association  mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected: and to reduce the dementia through the promotion of brain health.  Click here to DONATE to Alzheimer’s Association

American Red Cross  Mission is  prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. This year has been brutal and the need with Las Vegas and other tragedies is more than ever.  Click here to donate to the American Red Cross

Look! Save A Life aim is  to foster an environment of safety for all who utilize our public byways. We know that some who ride bicycles may not understand the laws regarding use of public roads. We also recognize that many drivers are unaware of the same rules or laws. Nobody wants to be struck by a vehicle and nobody wants to injure, let alone kill somebody. “SAFETY IS EVERYONE’S RESPONSIBILITY.” Click Here to Donate to Look! Save A Life

VeloVets supporters enriching the lives of Disabled Veterans in our community by sharing the physical and mental benefits of cycling and camaraderie. Click here to donate to VeloVets Click Here to Watch a Video about VeloVets

The following list is all of the beneficiaries for the 2017 El Tour De Tucson. I’m in the process of registering for each.  If you want to make a donation to a specific charity I have not registered for yet, please let me know and I’ll register for them. Unfortunately, it all takes time and I’m getting there as fast as I can.

Adaptive Athletics U of A
ALS Arizona Chapter
Alzheimer’s Association – Desert Southwest Chapter
American Cancer Society – Great West Division
American Red Cross
Arts for All
Arizona’s Children Association
AZ Multi Housing Foundation
Beads of Courage
Big Brothers Big Sisters
Boys & Girls Clubs
Cakes for Causes
Children’s Clinics
Community Food Bank Southern Arizona
Desert Survivors
easterseals Blake Foundation
El Grupo
Epilepsy Foundation
Erik Hite Foundation –
Friends 4 The Future
Gabriel’s Angel’s
Habitat for Humanity
INTO Africa
International Rescue Committee
Juvenile Diabetes Research Foundation
Look Save a Life
Leukemia & Lymphoma
Platelet Disorder Foundation
Rotary – Polio Plus
Shay’s Vision
Southern Arizona Gender Alliance
St. Elizabeth’s Health Center
Team Hoyt Arizona
The Haven
Tu Nidito Children & Family Services
Uphill Into The Wind
Valley of the Sun Charity Foundation
Velo Vets

Giving Tuesday

Today is #GivingTuesday. It is so much better in my opinion than Black Friday.  It gives us a chance to look around, take stock of what matters to us and help others.

Personally, I get that times have been a little challenging for so many of us and that just paying the bills and fulfilling our own household obligations are sometimes hard enough and to think of investing in our community may not be at the top of the list.

However, please think of that passion you have, for whatever it may be,  and look at how you can make that part of the community better.

This past week I matched funds up to $5,000 for the Arizona Trail at the Business Builder Bike Ride . Most everyone in attendance stepped up and donated $3,700. That made the total $7,400.  I’ll extend my match to try and get to a total of $10,000 before the end of the month.  If you make a donation, let me know, so I can add to my share.

Perhaps being outside and in Nature is not your passion, and that creating a community of acceptance, support, and understanding regarding children in grief will motivate you. Each year, Tu Nidito supports approximately 800 children and their families through one-on-one and group-based services. You can donate here. (I’m still $209.00 short on my fundraising goal for El Tour and would personally appreciate assistance on this one) http://tunidito.kintera.org/faf/help/helpAboutOrg.asp?ievent=1151472&lis=1&kntae1151472=E5C77485F0654F8F89384B9FA991276E

I know many of you are cyclist and having safe roads matters.  Consider Look! Save a Life.  http://www.looksavealife.org/ .  Click Donate I the top corner or buy a jersey.  Just having the image on the road and sharing the message matters.

I’m a big fan of El Grupo Youth Cycling myself. Is there anything as good as supporting the future of your obsession passion. http://www.elgrupocycling.org/donate/

Do you like to get a little back when you are giving and motivate yourself at the same time.  Consider registering for The Tour De Cure.  You can help fund diabetes camps for kids, education, and research while riding your bike, being with friends, eating and drinking beer.  WIN/WIN/WIN!


If you are low on funds, there are many other another option.  The Endurance Project needs donations for their Christmas Morning Giveaway.  I know I’ve been feeling the chill in the air, can you imagine what it would be like sleeping outside tonight.  There is a drop off box for donations in most bike shops around town as well as one in my Long Realty Office at 1890 E River Road.

Also, make a commitment to give some time this season.  I had an ask from Health South for singers to come entertain the patients. The Salvation Army always needs bell ringers.

Next year, my goal is to raise $35,000 for the 35th El Tour De Tucson and split the funds among the 60 plus beneficiaries.  I’m very excited to meet with each of these charities throughout the year so I can learn how each provides a needed service in the community and to help my friends find where they can invest in Southern Arizona.  If you are having trouble figuring out how you can help out, I am happy to pair you with an organization that will match your passion.

2016 El Tour De Tucson Photos

All of the links below will take you to the categories of photos.  All of the photos from the event are in one folder on my smugmug account. https://sonanddadphotography.smugmug.com/


Ride Photos From Irvington to Swan and Sunrise

Ride photos from the start of the 55 mile to I-10

Ride Photos from Silverbell to the Finish

The Fans and Cheering sections at the 34th El Tour De Tucson

Bike Partol

Susan G Komen – Riders for a Cure

Susan G Komen Ride for a Cure Dinner Party

Law Enforcement

Look! Save A Life Arizona

University of Arizona

Local Tucson bike shops,teams and clubs

Team Colleen

Casino Del Sol

Tucson Medical Center

Jr. El Tour

Rotary International

Ben’s Bells

Susan G Komen Ride for a Cure

Juvenile Diabetes Research Foundation

Twilight Wish Foundation

Tu Nidito

Tu Nidito Dinner Party

Ride With Nelly

Dedication Dinner

Expo day 1

El Tour Expo Day 2


Specialized/Cafe Roubaix Tucson version

In case you missed it, in the past week Specialized Bicycle Co. received a huge backlash for sending a cease and desist letter to a small bike shop in Canada called Café Roubaix.  Specialized has a bike called the Roubaix and were alleging that the bike shop was infringing on their copyrighted name.   The social media backlash that supported Café Roubaix was incredible with their Facebook fan page ballooning to nearly 15,000 likes and Specialized bashing became a trending topic.

It was a publicity nightmare for Specialized and it only became worse when Fuji Bikes announced it was the actual owner of the Copyright for Roubaix and they licensed it to Specialized.  Specialized’s CEO flew to Canada and offered a personal apology to the bike shop owner and said they would not follow up on the cease and desist, but the damage is done.

This morning I saw another post on a clothing apparel brand called Epix Gear saying they have also received a cease and desist from Specialized because their logo resembles specialized.

Is this corporate bulling?  What is the appropriate way to respond when someone takes a name you have been building and uses it?  I have a local example that is similar to the Specialized/Roubaix example, but in this case it is Corporation using a non-profits moniker.  It involves a local non-profit, Look! Save a Life and Allstate. Allstate has a new safety campaign to try and tackle the accidents involving bicyclists, pedestrians, and motorists on the roads of Tucson.  The program is called “Tucson on Two” and one of the first ads has the slogan “Look Twice, Save A Life”, but this program has nothing to do with the local charity, “Look, Save  A Life Arizona”.

At this time, having seen the public outcry towards Specialized I think any company that is in the cycling industry and makes a stink over copyrights has the potential to see it explode in their face.  What makes this case with Look, Save a life even harder is that the message that “Tucson on Two” is promoting is very much in line with the safety message that the charity is a proponent of.  It is easy to say, how can more of good thing be bad even if it is potentially confusing a brand identity.

I spoke with Kylie Walzak at Living Streets Alliance (they are also a part of this campaign).  I opened the conversation by asking is she knew anything about “Look Twice, Save A Life”.  She relied that she knew Brendan Lyons (the founder of Look! Save a life).  If that is not a clear indication of how confusing this is, I’m not sure what is.  I also talked with the City Of Tucson and am told the signs and billboards are only a small part of the Allstate campaign.  They said the slogan of Look Twice grew organically and that they choose it because it was catchy and conveyed the message.  Was it so catchy because they had been hearing it for a few years?

A little disclaimer I feel I should ad in here.  You might notice on this blog that I have the Look! Save A Life Logo and a link to them.  I also have been helping them with publicity for nearly a year.  I am an administrator and create some of the content on the Facebook Page.  However, I do not have the final say in anything that they do.  This article and my conversations with the City and LSA were in an attempt to create a dialogue that will lead to a win-win outcome and avoid any negative mojo.

How do you feel  Look! Save a Life should respond?