Goals for 2025: A Roadmap for the Year Ahead
The start of a new year is the perfect time to reflect on where you’ve been and where you want to go. I’ve learned a lot about goal-setting from various managers and training programs across the nearly 30 years I’ve been selling Real Estate. While I don’t claim to have perfected the process, I’ve developed a few guiding principles that I apply to all goals:
1. Your Goals Must Be Yours.
A goal only works if it matters to you. If you’re not fully invested, it’s too easy to give up when things get tough. Goals imposed by others rarely carry the same weight or meaning.
2. Make Them Realistic.
A goal that’s unattainable can quickly lead to frustration. Realistic goals keep you motivated and focused.
3. Write Them Down.
There’s something almost magical about putting goals in writing. Even if you don’t look at them often, simply documenting them increases the likelihood of success. Ideally, revisit them regularly to stay on track.
4. Measure Progress.
Vague goals rarely lead to results. The more specific and measurable your goals, the more likely you are to achieve them.
With those principles in mind, here are my goals for 2025, spanning community, career, physical fitness, and personal passions.
Community Goals
Safer Cycling Infrastructure
One of my top priorities is advocating for the expansion of The Chuck Huckelberry Loop from Craycroft Road to Tanque Verde. The current route forces cyclists into a hazardous intersection at Sabino Canyon and Tanque Verde, which is an accident waiting to happen. A safer, direct connection would save lives and make Mount Lemmon more accessible to cyclists.
Over the past few years, I’ve identified the key players and processes involved. In 2025, I’ll focus on gaining approvals from neighbors, property owners, and the county while securing funding for necessary infrastructure like a bridge over Sabino Creek and underpasses at Sabino Canyon.
Kindness Film Festival
Last year, at the Telluride Mountainfilm Festival, I met Dominic and Nadia Gill, creators of the film Planetwalker, which tells the story of John Francis, a man who stopped talking and started walking, dedicating decades to listening. His journey ultimately concluded with a simple but profound truth: kindness is the most important thing. Inspired by this film and others I’ve seen, I’m launching a Kindness Film Festival in Tucson.
I’m teaming up with Ben’s Bells to showcase five or six short films, bringing directors and actors to Tucson for a public screening and multiple showings at local high schools. The festival will inspire kindness and amplify the message that small actions can make a big difference.
El Tour de Tucson Charities
As a board member of El Tour de Tucson, I’m working to engage more charities in this iconic event. At one point, I managed the charity program, and this year I’m leading a subcommittee dedicated to maximizing participation. With $120 million already raised through El Tour, we aim to break records and deepen the impact of the event on the Tucson community.
Career Goals
My professional goal is straightforward: work exclusively with clients who trust me and understand that I always prioritize their best interests. Over the years, I’ve built relationships with kind, like-minded people who embrace the fact that I show up to appointments on a bicycle. When I focus on serving my clients, everything else—income included—naturally falls into place.
Physical Fitness Goals
Cycling is central to my life, and I plan to continue riding daily. While I may not ride every single day in 2025 as I did in 2024, I’ve learned that being active for 3-4 hours a day is the best medicine for everything that challenges me. However, I’ll also prioritize rest and recovery to become even stronger.
In addition to cycling, I’ll focus on core and upper-body work at the gym to support my riding and manage my back pain.
This year, I’m also committing to monthly bikepacking trips. Although I’ve done long rides—my longest being 337 miles—I’ve rarely taken the time to camp overnight. My goal is to leave home, ride all day, camp, and then return the following day. Many of these trips will be solo, a new and exciting challenge for me.
Sharing More
In 2024, I stepped back from long-standing projects like maintaining the ride list and sharing community content. This year, I’m committed to reconnecting with these efforts. I’ll share daily updates about local events, cycling, and other topics that build community and inspire others to get involved.
These goals reflect what matters most to me: improving my community, deepening relationships, staying physically active, and pursuing creative passions. Writing them down is just the first step—but it’s a powerful one. Here’s to a fulfilling and impactful 2025!